TORNABUONICLASS - OPEN GALLERY'S MISSION
IS TO REDISCOVER THE UNIQUENESS OF VIA TORNABUONI
AND THE HISTORICAL CENTRE OF FLORENCE.
The Association, thanks to a privileged and direct relationship with the local government and the mass media, wants to enrich and strengthen the image of one of the most important streets in the world through the diffusion and acquaintance with important works of art and masterpieces present as well as through organising events.
Events are to be organised with the numerous high-class firms present in the area and promoted by creating new ideas for web marketing, territorial marketing and public realations. These events will take place in the most prestigious areas and buildings of the City and will place Florence at the centre of international attention. The aim is to create a flow of interest of a cultural, commercial and touristic nature directed at nourishing the business opportunities in the area, but at the same time, aimed at acquiring resources, also economical, to reinvest in the area involved, both in terms of street furniture and the restoration of important works of art.
Another aim, using public relations, is to set up a reference point for the entrepreneurs, residents and workers in general in their relationship with all the institutions and with the Police Forces to offer the maximum collaboration in carrying out common objectives for solving even practical problems as well as to guarantee and increase the safety of the area.